CONTOUR
The Contour Electrical Muscle Stimulation system enjoyed success selling through television commercials; the next step was to design a brand approach as Contour entered the retail market. Research of different industry trends and competitors helped distinguish Contour from other products on the shelf. The WhiteBoard team explored different box structures taking into account client requirements, environmental factors, different materials and manufacturing processes. Ultimately a sleeve over box style was chosen with embossed graphics to create a dynamic look. Strategic messaging and careful copywriting helps consumers quickly understand the product and all its features. Different logo treatments, photography styles, fonts and graphic elements such as the Contour Curve were explored, and the ultimate design has a clean, cohesive look. This increases the perceived value and attracts attention of consumers.
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