Situation
InCard offers a credit card device that provides a single-use PIN number for each transaction. Previously, WhiteBoard launched a basic website for this startup company touting their unique security solution for electronic fraud. The site helped garner a great deal of interest along with investors. So InCard asked WhiteBoard for a more robust website redesign.

Solution
InCard's patented code display is a major point of differentiation, so WhiteBoard employed this device as a graphic element within the website redesign, helping visually explain the new technology while underscoring the client’s innovative qualities. Although InCard was certainly targeting the financial industry, WhiteBoard gave their new site an aesthetic that set it apart from other financial sites. A clean, uncluttered appearance kept the focus on the novel product. WhiteBoard went on to apply this original and progressive identity to collateral and tradeshow materials.

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