BEST BUY
Situation
Best Buy speculated that it could increase sales of notebook peripherals by creating a bundled package that provided first time buyers everything they needed. The client wanted a package that was not simply an enclosure, but also an effective sales tool for their store personnel. |
Solution
By developing a structural package concept and producing a high-grade prototype in-house, WhiteBoard was quickly able to present Best Buy with a package design that was nearly production quality. It neatly displays and clearly identifies all four items, allowing employees or customers to discern specific features. Also, it can stand or hang in tightly packed spaces, which allows for a more flexible and efficient planogram.
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