Situation
This assistive hearing device needed a complete overhaul to better appeal to men and women ages 50 and up, differentiate the brand, and enhance its premium image. The greatest challenge, however, was to establish an aesthetic that would alleviate the visible stigma often associated with assistive hearing devices.

Solution
WhiteBoard optimized the internal components for minimum size and maximum function, then developed an exterior aesthetic consistent with smaller consumer electronics products such as cell phones and MP3 players. The discreet size, sophisticated styling, intuitive controls, and superior performance established the new PockeTalker as the definite favorite in the assistive hearing market.

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