Remote Control Packaging
SLEEP NUMBER BY SELECT COMFORT

The WhiteBoard graphics department had an opportunity to work with Select Comfort in designing their Sleep Number Remote packaging. The remote is an iconic part of the Sleep Number system. Waiting for the delivery of their new bed, the remote will arrive first and is meant to emulate the feeling of receiving a gift. This begins the experience the consumer has with their bed and their connection to the Sleep Number brand. Originally packaged in a plain brown corrugate box, the redesigned box sports bright and fun graphics, with text highlighting the importance of the remote that will ultimately control their "sleep number".

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