consumer
mecical
sporting goods
commercial
toys
branding/packaging
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ACCO SWINGLINE

GBC COMBBINDER

WhiteBoard worked with ACCO’s Swingline division to develop a new form language for two new opening price point Binding Machines (Ecco 8 and Eco 12). The goal was to create a new design aligning appropriately with Swingline’s iconic brand language. During the Concept Development Phase, designers created a new design aligning appropriately with Swingline’s iconic brand language. During the Concept Development Phase, designers used ideation sketching, 3D CAD modeling, and rendering techniques and then delivered a fully engineered CAD file of the final design to the client.