consumer
mecical
sporting goods
commercial
toys
branding/packaging
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ACTIVISION

CABELA’S POINT OF PURCHASE

The Game Shack was designed to reflect the warm and rustic environment of Cabela’s. To achieve the desired one-of-a-kind, built-from-scrap aesthetic, the displays are built one at a time by the prototyping department. Imperfect, knotty, and slightly uneven lumber is selected, then cut with a band saw for rougher edges. The weathered look is created by applying one coat of stain, irregularly applying a second, then applying a third gray coat for an oxidized effect. The finished Game Shack is outfitted with four consoles for instore play along with plenty of display space—effectively doubling the efforts of the previous model.