consumer
mecical
sporting goods
commercial
toys
branding/packaging
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ACTIVISION

WAPPY DOG PACKAGING

Activision came to WhiteBoard with the need of packaging design for one of their existing products called Wappy Dog.  The packaging needed a way to show the consumer it was a robotic dog, but wanted to do so in a playful manner that would instantly connect with children. Working directly with Activision and their team, we were able to create an iconic and memorable package that was an immediate hit with their target audiences.