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ARCTIC CAT

DVX400 ATV

The Arctic Cat and WhiteBoard team zeroed in on discovering what factors inspire riders to buy sport ATVs. Seeking answers in Southern California, the mecca of motor sports, they learned that racers cut their fenders off to improve track visibility, all part of a bigger trend in which enthusiasts customize their rides in a variety of ways. Inspired, they developed the detachable fender concept. This removable fender system, a first in the industry, offers flexibility to the user while giving Arctic Cat the competitive edge they needed.