consumer
mecical
sporting goods
commercial
toys
branding/packaging
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BEST BUY

DYNEX BRANDING

Best Buy partnered with WhiteBoard to develop and produce their proprietary brand of home office and technology products called Dynex. But before hitting the market, each Dynex product needed to be encased in branded trilingual packaging, too. A sizable task, considering hundreds of Dynex SKUs across many different packaging formats were being prepared for retail.

Best Buy knew no one else would have a more comprehensive understanding of this new product line than WhiteBoard. The graphic design department was able to achieve a clean, elegant look, promoting visual clarity along with a strong brand identity. After completing more than a hundred prototypes and over 150 finished packages, WhiteBoard used their packaging expertise to create a comprehensive brand styleguide for Dynex that outlined the necessary production standards to produce packaging for hundreds of SKUs.