Minnesota based companies, Blip toys and WhiteBoard Product Solutions, partnered together to develop a fresh take on the wooden building block sets focusing on STEM development in children. WhiteBoard worked with Blip to reinvent traditional wooden block sets by incorporating innovative connector pieces made from rubber, plastic, and magnetic materials. This innovative combination of traditional wooden blocks with colorful and innovative connector pieces helped redefine the construction set category. Plus it is a lot of fun! Sold exclusively at Target.