consumer
mecical
sporting goods
commercial
toys
branding/packaging
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CYBEX

PRESTIGE EQUIPMENT LINE

Cybex has two premium-selectorized lines of fitness equipment. WhiteBoard Product Solutions was challenged with an update to the existing, mainstream, VR3 line. This VR3 line needed a fresh aesthetic that would complement the recently updated performance Eagle line. The team identified opportunities for fresh aesthetics and value added design by reviewing user touch points, branding, and both visual and mechanical stack up heights. Early conceptual sketches were quickly validated with Cybex manufacturing and refined to improve production and assembly.