consumer
mecical
sporting goods
commercial
toys
branding/packaging
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safco

rumba table

Safco, a company primarily known for office furniture and accessories, wanted to expand their foothold in the contract furniture market. They needed a training table that was versatile and intuitive enough to be used in multi-use business and institutional settings. The table would also have to compete in the interior designer spec marketplace, so materials, custom components, and aesthetic would all be major factors. Giving Safco’s training table distinction through thoughtful functionality was one of WhiteBoard’s prime objectives.