consumer
mecical
sporting goods
commercial
toys
branding/packaging
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SPALDING

INFUSION PUMP

WhiteBoard launched an ideation and prototyping process in which an assortment of basketball-pump combinations were built and rigorously tested for both durability and performance. The winning pump design adds one pound of air per minute and includes a relief valve for over-inflation, all without compromising the feel and performance of the basketball. During the first year, sales were five times the expected amount with over one million balls sold. Spalding then introduced the pump to its new line of sporting balls and has enjoyed an enormous infusion of profits ever since.