Wham-O wanted to introduce their own line of traditional family yard games. But they needed a new product—something exciting and unique—to lead the launch.
The New Ventures group invented Birdie Golf to address common frustrations with other yard golf games—a hit ball often traveled farther than desired, would roll down inclines, and the club damaged the lawn. But adding a birdie to the golf ball greatly controlled the length of a hit and it could roll away no matter where it landed. And by acting as its own tee, Birdie Golf reduced those unsightly divots. Birdie Golf also worked well on sand and concrete—practically any surface—making it a much more versatile version of the game. Wham-O licensed Birdie Golf from WhiteBoard and sold it successfully for several years at a national big box retail store.