August 30, 2020

“The team at Whiteboard are true Toy Professionals that have raised Hog Wild’s game to a new level.  Not only are they great innovators, but they have the talent, expertise, and experience to take an idea from concept through production.  I am very proud of the items and offerings we’ve built together in 2018 but I am even more excited to see what we’ll accomplish in 2019.”

Jeff Mumford
Hog Wild LLC

From a quick meeting at the Feb 2018 NY toy fair, Hog Wild and Whiteboard quickly built a relationship and in less than 1 year partnered to develop multiple products together. One of the collaborations was Pop N Pass – winner of the ASTRA Toy Orgs Best Kids Toy of the Year Award in “Outdoor and Active category”. A unique way to play catch that has a fun “Bloop!” noise!

From R&D to Prototyping – Whiteboard has the ability to get the performance and the look Hog Wild needed.

From sketch to final, the packaging structure and graphics were also a collaborative effort.

One of our successes in collaboration is our ability to create concepts, iterate and move through the decision-making process quickly to get great products to the shelf. From first concept to hitting the shelf – the entire development and manufacturing of the product line took less than a year.

Reinventing the catch and pass of the past. Pop in Pairs! The no-throw-needed game of Catch.

Pop and Pass is the name of the game. Sounds amazing! Launch each ball with an incredible “BLOOP!” Pass it to your friend catch or blast it straight up for single player action! Pull the handle back to load, then quickly push forward and “BLOOP!” See how far you can launch that ball. It’s open play and it sounds amazing!

Form Follows Reality™

Our Approach: Form Follows Reality™ You have heard the phrase “form follows function.” It was coined by architect Louis Sullivan in 1896 to emphasize how a building’s design should always reflect its intended purpose. It has since been adapted by product designers to guide product development. We at WhiteBoard Product Solutions believe that function is only one of the essential requirements for a truly successful product design. Our mantra is Form Follows Reality™. Form Follows Reality is rooted in the original appreciation for function, often one of the most important realities, but it also understands that there are other factors that determine the success of a product. Every project has multiple requirements, constraints and needs that must be defined to enable a product to succeed in the marketplace. These are the realities that inform the decisions that drive the design process. Form Follows Reality recognizes that function, aesthetics, cost of goods, timeline, R&D budget, tooling investment, manufacturing capabilities, distribution channels, merchandisability, and a product’s competitive environment are sometimes competing realities that need to be identified and weighed against each other to drive a project to achieve success. How does WhiteBoard do this? We collaborate with our clients to identify and rank each project’s most important realities. We listen. We question. We challenge. We ideate. We define. Once a project begins, we use those ranked realities to drive the decision-making process. And we make sure that every member of the team understands how those realities fit into the end result. That means marketers, engineers, manufacturers, and designers are all working toward the same goal from the very start of a project. Say we are designing a retail product that our client wants to sell in large quantities. Along with a variety of other factors, we will determine at the start of the design process how many units will fit on a 12-inch shelf. If reducing the size of a product or its packaging by just a fraction of an inch can make the difference between five or six products being displayed, our entire team works together to determine the most successful solution. If this collaborative approach sounds like common sense, it is. But it’s also too frequently missing in product design, where departments often operate as separate fiefdoms and lack of communication between each department can lead to late-stage changes that escalate costs and delay schedules. By following Form Follows Reality, iconic product designs can be created that not only meet or exceed our client’s needs and expectations, but succeed in the marketplace and quickly become industry standards. WhiteBoard